South Asian Women In Media (SAWM) is a collective of female media professionals situated in South Asia. Its primary objectives are to promote press freedom, increase women’s involvement in the media industry, foster a gender-sensitive workplace environment, and encourage gender equality in media content. Launched in April, 2008, SAWM has its central secretariat in Lahore, Pakistan, and operates chapters in eight South Asian Association for Regional Cooperation (SAARC) member countries. SAWM serves as a platform for women working in media to connect across borders and collaborate with international human rights organizations, allowing them to assert their rights and safeguard their interests. Over the years, SAWM has organized both national and international seminars, provided grants to journalists, arranged visits to areas affected by natural disasters or conflicts, and facilitated the screening of films and book launches related to women and media issues. SAWM currently has 214 members and recently launched the Young Women Journalist Mentorship programme-2022 in collaboration with UNICEF-Odisha.